I deliver a broad range of services – from developing and implementing complete communication projects to acting as an ‘extra set of hands’ when you need quality work delivered quickly. My specialist expertise is content strategy and content creation, across both B2B and consumer audiences.
What I do
- Content creation
- Copywriting
- Content marketing strategies and plans
- Communication strategies and plans
- Corporate reporting – drafting, editing and proofreading
- Digital ad copy
- Editorial calendars
- Editing AI-generated content
- Key messaging and narrative development
- Paid campaigns
- Persona development
- Podcast scripting
- Proactive media campaigns
- Proofreading and editing
- Social media content
- Speech writing
- Tone of voice guides
- Thought leadership strategy and content
- Video scripts and storyboards
- Website content
I’d be happy to talk through my experience and skillset and how it might meet your needs.
How I deliver value
An eye for the ‘sweet spot’
Too often corporate content focuses only on what the organisation wants to say. To achieve your goals, you need content that hits the ‘sweet spot’ – where your organisation’s values and expertise overlap with your audiences’ interests. Crafting insightful content that resonates with your audience is my passion and my expertise.
I use data and research to craft communication strategies and plans, and every piece of content I create.
Broad experience, specialist expertise
Throughout my 20+ year career I have worked across a broad range of industries, in both the public and private sectors, and in-house and agency roles. I have developed specialist skills including:
- Knowing what makes a good story
- Transforming complex or technical information into engaging content to suit different audiences and channels
- Creating integrated communication programs across a range of channels
- Assessing and adapting content programs to suit the information needs and preferences of different audiences
Years of media relations experience has given me a strong instinct for what makes a good story. I’ve also been trained in Peter Sandman‘s risk communication strategies, and craft content with empathy, honesty and sensitivity.
A safe pair of hands
During my career I’ve developed a reputation for quality and reliability. You can rely on me to deliver good work, on time and on budget, and aligned with your brand tone of voice and writing style.
Flexibility
I’m here to help in whatever way you need. That could be on a casual or hourly basis or on a longer-term project. I can work independently from my office or, if you’re based in Brisbane, embedded as part of your team.
And because I’ve worked with so many brands over the years, you can be confident I can quickly adapt to your brand’s tone of voice and writing style.